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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Target new audiences – We focus on member experience, satisfaction, and retention, but what about the more tangential groups we touch as an organization? What’s slowing these association’s down?

Strategy 169
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Non-Dues Revenue Strategies: Leveraging Content for Association Growth

Association Adviser

For associations and membership-based organizations, sustaining financial health often relies on diversifying revenue streams beyond traditional membership dues. Non-dues revenue (NDR) has become a critical aspect of financial sustainability, and an effective strategy heavily involves intentional and preplanned content development.

Revenue 88
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Why Your Strategy Needs a Story

Associations Now

In a recent Harvard Business Review piece, four leadership consultants discussed just how intimately connected story is to an organization’s strategy. Stories can bind the logical ingredients of a strategy into an engaging narrative which can move their audience to act.” Not exactly. Share your experiences in the comments.

Strategy 120
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How to increase engagement and inclusivity in your organization

Association Success

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. The post How to increase engagement and inclusivity in your organization appeared first on AssociationSuccess.org.

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Membership Directory: Why Your Organization Needs One & How to Create One

EventMobi: Association Events

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. A member directory, or member list, is a list of all members of your organization.

Directory 147
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Is your Association a Learning Organization?

WBT Systems

Is your association a learning organization? A learning organization becomes more like a community that members can feel a commitment to. The second article points out that association members are much more “tech savvy” than association executives may think. Do any of these themes sound familiar to your association?

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12 Top Association Articles from 2016

Socious

Just think of all those industry blog posts and articles that fill your inbox daily. So here goes – your summary of the best association articles on the web for 2016. Article #1) 20 Guerilla Marketing Tactics to Promote Your Next Event. Article #2) 3 Ways to Bring Entertainment to Your Attendees. Double bonus.